The Experience
of Golf.
WE CONNECT PEOPLE.
Golf is sport. It’s meeting up with old friends and making new ones. Golf is competition and honing your skills. It’s an experience that brings people together.
Research is showing that more and more golfers are wanting an overall experience
that includes dining with friends, read more…
The Problem We’re Solving
The golf industry with the exception of high-end private clubs and resorts is infamous for mediocre food and service.
There are 3 major reasons for this.
REASON #1
The training at PGA school is focused on the game of golf, and how to help golfers improve their games. So when an instructor receives a PGA card and begins work at a golf club, the focus is golf instruction, not F & B, and not merchandising. The 19th hole and pro shop become after-thoughts.
REASON #2
Golf is steeped in tradition. The idea that things in motion tend to stay in motion not only applies to physics, but also to the golf world. Golf clubs have for well over a century focused on golf, not ancillary businesses.
REASON #3
Additionally, more modern training methodologies such as “helping others get what they want will help you get what you want” have been slow to reach the golf world. It’s been an “each man for himself” way of thinking which doesn’t empower owners and employees to care about the experience of the customer.
For more information on trends in the golf industry, click here.
Sharing a Meal with Friends.
Sharing a meal with your golf buddies creates sense of community. It promotes competition. Eating together before or after a round of golf enhances relationships and motivates people to improve their games. Dining together creates an experience.
Competing.
Tournaments, charity events, and community events generate revenue for course owners. Custom software maximizes the number of tee times to generate the most amount of income. See how you can generate more cash flow with these golf solutions.
Learning.
Possibly the most fulfilling aspect of golf is the sense of accomplishment that comes from learning, practicing and shooting lower scores. Good instruction with goal-setting, mental coaching, drills and encouragement makes golf wonderfully challenging and rewarding. Hitting the perfect shot just feels good. It’s why we keep coming back. See how we can help you help others improve their game.
Merchandising.
In recent years, a large segment of the golf industry has become fashion-conscious. And because convenience is important, golfers don’t want to have to drive around town to find new threads. See how we can help you outfit your golfers without distracting you from your core business of booking tee times.
Community.
Human beings are social creatures. We are driven to be connected to friends and family, and to help others. Golf is a powerful vehicle for connecting people and providing structure and support to communities through scholarships, youth programs and beautification.
Our consulting business is predicated on growing golf communities and surrounding neighborhoods where people can come together and share a meal, compete for recognition, dress for show, or gain a sense of accomplishment through learning the wonderful sport of golf.
